Services
We are a nimble team of artists and strategic thinkers with extensive experience creating successful campaigns and brands. We apply our skills and passion in creative work across nearly every conceivable medium and format. We even created a brand of ice cream called Pumpkin Guts for StopWaste. (Yes, it was tasty.)
Thinking
Strategy. Our senior leadership team possesses deep experience in brand, campaign and communications strategy — across realms from corporate communications to advocacy. We relish the opportunity to work elbow-to-elbow with our clients to provide foundational guidance for an organization, campaign or special project. We also believe that thoughtful strategy is at the root of solid design. At the start of our engagements, we partner with our clients to define a project’s objectives, audiences, and context in order to set the work up for success.
Style
Graphic Design and Advertising. Everything Underground creates is designed to inspire across all touch points — print, digital, mobile, and experiential. Bold, engaging use of imagery, sophisticated typography, and thoughtful layout are elements of our craft. From identity systems to integrated campaigns, our design team delivers beautiful, clear executions. Underground also selects and directs the most talented photographers, illustrators, animators, and sound designers to ensure your visual language is as compelling as your message.
Everywhere
Digital. So much of today’s world is experienced digitally, with information and interactions expanded to a nearly unlimited world of screens and interfaces. Understanding how to leverage digital platforms to reach your audiences is one of the strengths of Underground. Our team and partners are primed to make the most of digital strategy and execution, online advertising, search, and social media engagement.
Words
Naming, Taglines & Messaging.
Words matter. We work with clients to craft messages that are clear and concise. We choose words in the context of audience and what’s happening in the world. We define essential messages that can be leveraged in all forms of creative content. You can call on us for audience-segmented core messaging, headlines, stories, organization names, taglines, or elevator pitches.
Storytelling
Content. We tell stories that inspire action. From animation and video, to broadcast and brochures, Underground’s work helps clients connect with audiences in a deeper way. Allowing people to understand a broad idea through a single person’s journey, uncovering the connections between seemingly disparate events, or turning a closely held belief on its head — story has the power to do all of it. It’s one of the greatest tools we possess.